Retail It is an English language term used to name the Retail sale . The commercialization of products retail, therefore, constitutes retail.
The concept is usually linked to the sale of large quantities, but to many different buyers . In this way it differs from the wholesale sale, which implies the sale of a high volume of units to the same buyer.
The supermarkets They are one of the great players in the retail sector. These chains sell a huge amount of units daily to thousands of customers . A supermarket, in this way, can sell 2,000 liters of beer in an afternoon, which are acquired by 900 customers .
There are more and more people who, when purchasing products of various kinds, choose to do it at the hands of a retail company and not a small business. Why? Basically because that offers you a remarkable series of advantages, such as these:
-Your items have a much cheaper price, which allows them to save considerably.
- It is not necessary to ignore that it offers a great variety of possibilities with regard to the same product, that is to say, the offer is much wider.
-In any retail, periodically, promotions, discounts and special offers are usually launched that also allow you to enjoy shopping with a lower cost.
-Also, the fact that it has a much wider sales schedule to the final consumer is highlighted.
The chains which are dedicated to retail have an important structure. On the one hand, they usually have warehouses , deposits or Distribution centers where they receive the products they buy in bulk. Then these products are sent to the different commercial premises or branch offices , which constitute the points of sale where he goes to the final consumer to buy the merchandise.
This means that retail management is a complex task, which requires articulating different issues. In this framework, the Logistics It is essential for business success. Picking up the example of supermarket chains, if there is no good communication with the wholesale suppliers or the distribution of the products to the points of sale fails, the final consumer will have problems to make their purchases (noting that there are missing products in the gondolas, to name a possibility).
No less important is the fact that in many retailers there comes a point where the decision is made to boost them, to increase the customer base and to make a difference with competitors. Therefore, what they choose to do is to have specific characteristics and to offer consumers advantages such as these:
-A really efficient purchasing system as well as a minimum waiting time at the checkout.
-A nearby location and first order facilities.
-Constant offers and promotions.
- Immediate response to possible complaints.
-Exhaustive and pleasant customer service.
-A long list of low prices on products of all kinds.